About us

Focus onCreating.

Social media became interest media: the feed rewards the work, not the follower count you started with. CreatorBase gives one expert the content operation of a serious team — while you keep the ideas, voice, recording, and final approval.

Explore our work

Built around a real production loop — not vanity claims

Connected production system

Ideas, plans, scripts, assets, revisions, approvals, and publishing status stay connected.

Ways to start with Friday

Type, chat, and talk when voice is enabled. The production context follows the work.

Clear production stages

Capture, choose, prepare, create, then approve and publish.

Surprise publishing

Approval requirements cannot be bypassed by Friday or an automated schedule run.

Creators recording and planning content in a production studio

Our story

Started by a creator. Built for people with something real to say.

I’m Caleb King — a creator in Arizona. I grew a YouTube channel past 100K doing every job myself: scripts in one AI tab, breakdowns in another, trends in a third, a design tool for thumbnails, a scheduler for posting, and a pile of notes holding it together.

The content was never the hard part. The hard part was being researcher, writer, editor, analyst, scheduler, and the person on camera — the integration layer between six subscriptions, and the talent. Top creators don’t live like that: they’re staffed. I couldn’t hire a team, so I wired the tools I was already paying for into one system. That system became CreatorBase.

Get early access

One founder. One system.

CreatorBase is still a one-person company. When you write in, the founder answers. When something breaks, the person who built it fixes it.

The 100K milestone is founder experience, not a promise that CreatorBase will produce the same result for every creator.

Our mission

Make a top-tier content operation practical for one experienced professional.

AI can replace the busywork. It cannot replace the creator. Friday runs the operation around your expertise while you keep the judgment.

Expertise before output

One source of truth

Every format from one master idea

Human review before publishing

What we stand for

The values behind every production decision.

YouTube

Instagram

TikTok

Expertise first

AI helps surface and structure what you know. It does not replace your judgment, experience, or point of view.

One source of truth

The plan, master idea, derivatives, revisions, handoffs, and calendar stay connected instead of disappearing across chat tabs.

Your final say

You review the work and the publishing plan. Approval settings are enforced, never worked around by a model.

Honest capability gaps

Publishing depends on the channels connected through Postiz. If a provider or channel is unavailable, CreatorBase says so plainly.

What I believe

Rules that stay true even when the product is unfinished.

These are product constraints, not marketing slogans. They shape what Friday is allowed to do.

You stay the face

AI never replaces you on camera. If you want an AI avatar to be you, this is the wrong product.

Nothing publishes without you

Every post goes out on your click, or a schedule you set yourself. There is a log of everything that went out.

Brand deals are flagged, never handled

Friday spots the deal and gives you the gist. There is deliberately no tool that lets AI reply to a brand as you.

Real numbers only

If a metric isn’t synced from a real platform, it isn’t shown. Nothing is estimated or made up — on the product, or on this website.

Founder-led

The person behind CreatorBase.

One founder. One system.

Caleb King

Founder & builder

“AI should make the creator more capable. It should not make the creator disappear.”

I’m looking for the first 10 creators — not 10,000. YouTube, short-form, or a personal brand. You’ll work directly with me while Friday learns your voice, free during the beta.