Product

What your AI team actually does.

One conversation with Friday, seven roles working behind it. Every role works around you rather than in place of you: you stay the expert, the voice, and the face. Every role on this page is shipped; where one needs a connected provider to do its job, the label says so — that's a rule, not a style choice.

The seven roles

Researcher

Ask anything and get answers with sources, not vibes. With a research provider connected it also watches live trends on X, YouTube, and Reddit, follows the RSS feeds you choose, and keeps a ledger of which claims were checked and where each source came from.

Behind it: OpenAI or xAI research with sources · YouTube and Reddit public data · your RSS feeds

Needs setupA research provider key (OpenAI or xAI)

Analyst

Tracks the creators you compete with and flags it when one of their posts blows up past their usual numbers. Reads your own results the same way — against what's normal for you, never against a made-up benchmark.

Behind it: Real synced metrics · competitor watchlist · breakout detection

Needs setupThe profile connector for competitor tracking; YouTube sign-in for your own channel

Writer

Scripts, posts, threads, carousels, and newsletters drafted from your actual writing — your topics, your niche, your voice. Everything arrives as a draft for your review; nothing writes straight to a platform.

Behind it: Models routed through the AI Gateway, writing against your voice samples

Producer

Hands your raw footage to your own human editor with the script and shot list attached, and finds the Short-worthy moments in your long videos as timestamps. It does not cut video: there is no renderer in the product, on purpose.

Behind it: Human-editor handoff · clip candidates as timestamps from the retention curve

Needs setupYouTube sign-in for retention data

Publisher

Suggests prime-time slots, then publishes to the channels connected in your Postiz account — through one approval flow, with a log of everything that went out. A double-click can't double-post, and an automated schedule can never publish on its own.

Behind it: Postiz — the only publishing rail

Needs setupA Postiz connection

Deal spotter

Reads the email you forward in and flags anything that smells like money: who sent it, what they want, a suggested next step. It never replies, negotiates, or quotes a rate — there is deliberately no tool that lets AI speak to a brand as you.

Behind it: Inbound-email triage · surfaced in your brief

Needs setupAn inbound mailbox, set up with you during the beta

Manager

Every morning: one main goal and at most three things to do. A weekly plan proposed from your own captured ideas — approved item by item, by you. A Sunday review of what worked and what to try next.

Behind it: Daily brief · weekly plan proposal · Sunday review

Capabilities, with honest labels

“Available” means shipped. “Conditional” needs a connected provider. “Planned” means it does not exist yet — a landing page that presents a roadmap as product is how trust dies.

Capture what you know

Available

Type or chat in CreatorBase, or talk when voice is enabled. Turn rough ideas, experience, and source material into durable work you can return to.

Choose what is worth creating

Available

Clarify the audience, goal, and angle before spending time on a draft.

Prepare for production

Available

Build the brief, structure, hook, outline, and recording-ready script so filming starts with a plan.

Create every useful format

Requires setup

Turn one master idea into platform-specific posts, images, carousels, and short-form concepts without losing the original point.

Approve and publish

Requires setup

Review the work, keep a visible calendar, and send approved content through the configured Postiz publishing connection.

The rules that never bend

  • Nothing publishes without your click, or a schedule you set yourself.
  • Brand deals are flagged, never handled — you send every reply.
  • Real metrics only. If a number isn't synced from a platform, it isn't shown.
  • When a tool is off, Friday names the gap instead of faking an answer.
  • You stay the face. AI never replaces you on camera.

The reasoning behind each one is written up on the blog.

What it is

  • · A production system for experienced professionals building a personal brand.
  • · A connected source of truth for ideas, plans, scripts, assets, approvals, and publishing status.
  • · Designed for individual experts building their own personal brand.
  • · Human-led: your expertise, voice, recording, review, and final approval stay yours.

What it is not

  • · Not a faceless content farm or one-click volume machine.
  • · Not an autonomous posting bot and not permission to publish without review.
  • · Not a replacement for your judgment, lived experience, or point of view.
  • · Not a guarantee of followers, leads, speaking invitations, or revenue.

Want the team behind your content?

I'm looking for my first 10 creators. Free during the invite-only beta.

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